How we can help you.
Consumers’ fluctuating demands and taste buds coupled with the highly competitive food industry make it difficult for companies to keep up.
How does your organisation approach product innovations?
Has your company identified the right innovation tools?
Is your company capitalising on the right trend for your target market?
Regardless of where you are in your innovation journey, we are here to help.
Product innovation and improvement involves understanding what consumers want. There may be a multitude of factors driving these consumer trends. To stay ahead, we need to empathise and take action.
Our team of consumer behaviour analysts are trained in conducting observational studies, interviews, and focus groups. Through the analysis of behavioural studies, we can help identify new opportunities for your company.
- Quantitative Research
- Qualitative Research
- Consumer Behaviour
Our food scientists are active in the food industry to keep abreast of new and upcoming food ingredients and products. We do extensive ingredient sourcing and testing before recommendation. At CDI, we use a consumer-centric design thinking approach.
From market research to product idea generation, and development of prototype for your target audience. At every stage, we remain engaged with your company and the consumers to affirm each step taken. Final formulation and parameters will belong to you.
- Market Research
- Idea Generation
Our approach is unique: we let you know what your business is doing right, and we also show you where you can do better. We accomplish this by using sensory evaluation to understand the likes and dislikes of the consumer.
We use a variety of techniques and tools to understand your product. From the flavour profile study, comparing with competitor's product, and finding out what affects consumer's purchasing decision.
- Data Collection
- Sensory Analysis
- Result Interpretation
Food Labelling and Packaging
Food label is one of the most important and direct means for sellers to communicate product information to buyers. It is one of the primary means by which consumers differentiate between individual foods and brands to make informed food choices at point of sale.
We can generate the label or verify the label to ensure compliance with Singapore Food Regulation.
We have experts who can help you comply with the latest Nutri-Grade Beverage requirement as well.
- Nutri-Grade Verification
- Nutrition Panel Generation
- Food Label Compliance