We're here to help you grow.

At Consumer Driven Innovation (CDI), we specialise in consumer-driven product innovation as the catalyst for food industry transformation. With a deep understanding of evolving consumer preferences, market trends and cutting-edge food innovation techniques, we collaborate with businesses to bring food products to the forefront of the market.


We love delving into consumer's mind, searching for opportunities in today’s fast-paced lifestyle. Consumers’ lifestyles are ever evolving and their desire for the latest, game-changing products drives the market. Think plant-based food dominating supermarket aisles, increasing number of on-the-go snacks, and how nutrition and sustainability is influencing purchase decisions.

We believe that consumer understanding is essential to succeed in product innovation, by understanding their pain points and delivering a solution. This is an exciting time for innovation in the food industry, and we are here to help you navigate this world of change.

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Meet Our Technical Director

At the helm of our innovation journey is Ying Jie, a seasoned expert with over a decade of experience in reshaping the food innovation landscape. Her role as our Technical Director is defined by a deep understanding of consumer needs, a passion for sustainable practices, and a commitment to driving positive change in the food industry.

Ying Jie's leadership as our Technical Director not only embodies expertise and innovation but also a profound commitment to creating a future where food is not just a necessity but an experience that enriches lives and preserves the world we call home. Join us on this food innovation journey, where every innovation is a step towards a brighter, more sustainable future.

"My vision is to be a driving force in revolutionizing how we approach food innovation. By understanding consumers on a profound level, embracing sustainability at every step and advocating for healthier choices, we have the power to redefine the future of food."

Why should you work with us?

Every client is unique, and so are their goals. CDI offers tailored solutions that align with the specific objectives, brand identity, and market positioning of each client. Our collaborative approach ensures that the final product reflects the essence of the client's vision.

Our commitment doesn't end with product development. CDI provides ongoing support, monitoring product performance in the market, gathering feedback, and adapting strategies to keep our clients at the forefront of innovation and consumer satisfaction.