We're here to help you grow.

Solution by Consumer Driven Innovation is committed to helping our clients grow, by creating a positive experience at every stage of the journey.


We love delving into consumer's mind, searching for opportunities in today’s fast-paced lifestyle. Consumers’ lifestyles are ever evolving and their desire for the latest, game-changing products drives the market. Think plant-based food dominating supermarket aisles, increasing number of on-the-go snacks, and how nutrition and sustainability is influencing purchase decisions.

We believe that consumer understanding is essential to succeed in product innovation, by understanding their pain points and delivering a solution. This is an exciting time for innovation in the food industry, and we are here to help you navigate this world of change.

YJ pic

Meet Our Technical Director

Our Technical Director, Ying Jie has over 10 years of experience in Food Innovation. She specialises in understanding consumers' needs by using implicit and explicit techniques. With her vast knowledge in consumer behaviour, she worked with MNCs on innovation categories including confectionery, snacks, premixes, bakery and sauces. 

She is at the forefront of topics revolving around alternative protein, food sustainability, and waste valorisation. She works closely with local regulators to help companies with label compliance. Ying Jie has a passion for developing healthier products and developing an approach for healthier sustainable diets.

solution icon

Why should you work with us?

Solution by Consumer Driven Innovation is dedicated to helping you innovate and grow.

Just like understanding our consumers, we do the same with our clients. We listen to your needs, propose a strategic plan and execute with the end goal in mind. Our services are designed to fit your budgets, and quick timelines are our keys to success.